One For All, All For One
Whether it be Taylor Swift and John Legend on One World: Together at Home or Supreme’s COVID-19 relief bogo made in collaboration with Takashi Murakami, the entertainment industry never ceases to amaze me as they do their part in bringing people together during these unprecedented times. And, as of last week, Travis Scott and Lebron James can be added to the list of entertainers who are spreading hope.
The two superstars created a t-shirt between their two brands (Lebron’s athlete empowering Uninterrupted and Scott’s label, Cactus Jack) to celebrate a confused batch of students: the graduating class of 2020. The back of the sky blue tee boasts bold graphics which feature an ovular map encompassed by a ring of children in a thermal colorway, emphasizing the spirit of togetherness. Above the design lies “CLASS OF 2020” in eye-grabbing text. And below, we see the stamp of both brands with Uninterrupted in text encircling the Cactus Jack logo; Lebron’s classic number 23; a unifying “We’re All in This Together” phrase in commonly used Astroworld merchandise font; and 5.16.20, the release date of the tee, lying side by side.
The piece ran customers $40, and as with all of Travis Scott’s recent merchandise, sold out immediately. All proceeds were donated to the Lebron James Family Foundation, which plays a key role in organizing the “Graduate Together” TV special and yearbook. Funds were also given to Feeding Texas, a nonprofit organization and network of food banks striving to end hunger in Texas.
To the graduating class of 2020, we truly are in this together.
Written by Vignesh Mannemmela