Sincere Dennis’ moniker “The NewNYer,” is quite deceiving, simply because he’s been gallivanting the concrete jungle for some time now. Honestly, I forgot where we initially met (most likely at a music event or BAPE) but what I do recollect is his warm, welcoming energy and uncanny resemblance to Kid Cudi back in 2007.

Sin is an underground New York legend who’s captured the pulse of the city for nearly a decade. Ask any Downtown cool kid and they’ll most likely share a humorous story about bumping shoulders or chugging an ice cold can of Pabst Blue Ribbon beer at a Lower East Side pub with the forever-grinning photographer. Although he may seem like a party animal, Sincere strategically camouflages himself in festive environments, which in turn causes his subjects to feel at ease in front of the camera.

The Bronx-born stereoscopic shooter’s career is brighter than ever as he is now an official member of ASAP Rocky’s AWGE creative agency. I recently sat down with Dennis to discuss his everlasting relationship with NYC, affiliation with the mob, creative endeavors and carefree lifestyle.

Check out the condensed transcript of our two hours long conversation below.

FRENDY: What’s going on bro, How are you feeling today?

SINCERE: Today is a good day. I feel energetic, but out of it at the same time.

FRENDY: You just came from the gym right?

SINCERE: Yeah, a little work out. Not too long, I’m only in there for about 30-45 minutes. I don’t need to be in there sweating my ass off.

FRENDY: I got you. So new year, new you?

SINCERE: Same me, just better health *Laughs*. More healthy shit—no more Backwoods. I got to chill on Backwoods. That shit takes a toll on you, it makes me feel fatigued. I’ll stick to oils and extracts. You know, keep it easy.

FRENDY: Man, you don’t know how much you remind me of Cudi. This is actually the very first time we’re having a full blown conversation, and to my surprise, I see you even sound like him *Laughs*. How often do you hear this from people?

SINCERE: Not so often these days, but people are still saying it. Like Ferg would see me and be like: “yo, that’s Kid Budi right there,” a whole other nickname, and I’m just like “you’re crazy, bro” *Laughs*. I started hearing the comparisons around 2007-2008 when I first came Downtown. That’s how people knew me, the dude that looked like Kid Cudi.

FRENDY: How’d you find out about the Soho area?

SINCERE: A girl brought me down here. She was like “Oh, I’m going to go shopping—you should meet in Soho,” I was like “I don’t know, I’m from Uptown. We go to 125th for shopping.” So we ended up going Downtown and I’m like, “I thought we were going to Soho?” She was like, “we are in Soho!” and I was like, “oh shit, ok.”

Kid Robot was the very first job I had in Soho. And then I worked at American Apparel, Urban Outfitters. I deliberately put myself in Soho to be around the people that were moving and shaking in the industry. I knew the people I needed to be around were there. I had to get away from Uptown. When you’re an Uptown dude that’s all you know. I remember one time leaving a party at Black Ink tattoo shop, and it was me, Rocky and Bari. I told them I was about to leave to go Downtown to this party and they were like, “bet! let’s go.” We get outside of Black Ink and I guess Bari got a call or text message to go to this house party etc. They eventually went about their own way and I went mines. They never really wanted to come Downtown and party. Trying to get Uptown dudes to come Downtown was like pulling teeth. Eventually, they got Downtown.

FRENDY: What were the hottest shops on 125th at the time?

SINCERE: Jimmy’s [Jimmy Jazz] *Laughs*. Fuckin’....Atmos...that was it. I didn’t know anything else—I barely even shopped, really. A lot of my homies made clothes back then so I mostly wore their shit. I do that to this day.

FRENDY: So that means fashion wasn’t really your strong point?

SINCERE: Yeah, I wasn’t really big on all that fashion shit because I ain’t have that money *Laughs*. I didn’t have the money to do all that. I had my first apartment on 129th and rent was due! I just can’t be buying clothes. I decided to stick with what I know.

FRENDY: Which part of Harlem did you start kicking it in?

SINCERE: On the East side. Harlem was chill, those were the days I started coming outside and meeting people. That’s how I met everybody who I know today. Harlem was an experience. You got Teyana Taylor who I’ve known, for like, forever. She’s been doing her thing for a while, now she has an album out etc. She just kept grinding with patience.

FRENDY: Yeah, I’ve been following Teyana for quite some time now, since her BBC/Ice Cream days. I’m glad she’s getting such a great reception right now. When did you first meet Rocky?

SINCERE: I think we first met at Black Ink on 127th and 7th before it became what it is on TV. I hate that place now, it’s not the same. Most of the original workers are there, but they have all these new characters now. And I call them characters because they’re not the real people that built up the shop. Puma was my introduction to the shop. He told me to stop by one day to chill. We really didn’t have anywhere else to go so why not.

I used to see them [the A$AP mob] at random house parties, community center gatherings and just jump-offs. Once we realized we hung around the same group of people, we became cool. They see me as a familiar face and when we got to Black Ink they were like, “you family.’

FRENDY: I may sound ignorant, but is Harlem close to the Bronx?

SINCERE: Yeah, so when you get further up into Harlem, you get to the heights {Washington Heights} and then there’s a bridge where you can go to the Bronx.

FRENDY: Ok, cool. What year did you start thinking of getting into photography?

SINCERE: In 2012 when the mob got big. I was like, “shit, I need to find a way to document this.” Around that time I was taking pictures of the homies. I was hanging around Rocky, and the entire crew, and no one was taking pictures. I mean there were a few people taking pics, but no one was assigned as their official photographer. It didn’t work out how I thought it would, but it was still fine, I still saw them all the time at shows, took pictures, said what up.

I remember a few times, they would come up to me and ask me where’s my camera. There was a time where I got caught up in just wanting to enjoy and be a part of the experience. They were asking because they figured I would be able to shoot for them. But at the time I was caught between two worlds: it’s either I’m this person that’s going to capture shit, or I’m going to be a person that’s just out here partying.

FRENDY: What was the first camera you purchased?

SINCERE: I had a Canon Rebel T2i. I had gotten a Nike check for a commercial I did and I bought a camera. That was it—it was either I take this serious or not. When I noticed there was a lot of people becoming photographers, I was like “shit I don’t want to do this anymore,” because now I’m battling to get the same image somebody else got. We’re just taking the same pictures in a different angle. I just had to figure out a way. So years passed and I was still shooting digital.

FRENDY: Photography propelled you to go out even more?

SINCERE: Yeah, of course! Because I was sitting at home with no pictures to edit. Nothing to post on Instagram. If you go all the way back to my early posts you’ll see that I was making memes. I didn’t fuckin’ know what a meme was, but I was doing em *Laughs*.

FRENDY: I actually dug deep into your gram and saw that you were experimenting with moving images many moons ago…

SINCERE: Yeah, I was doing these little digital moving photos, like real subtle. I never really liked still photos, I was always trying to make my photos move.

FRENDY: Because you’re a “mover” as well…

SINCERE: Right, there is something about a photo not just being a still, 2D photo, you know? So years passed, I got tired of digital. In 2012 or maybe even earlier, I saw this Complex {magazine} interview with Mr. GIF. He does a lot of 3D work and he was breaking down how he was making these moving photos. I was like “shit that’s crazy,” because no one was doing that at the time. Months past and I’m looking on eBay and I saw the exact camera he used to produced the moving images. It was only $25, I thought it was going to be like $300 or something like that! So I bought it, it came, and I sat on it for like a year and a half. And then finally, I said fuck this digital stuff.

FRENDY: Why did you sit on it for so long?

SINCERE: I was probably working a crazy retail job that I didn’t want. I was going out, but not in the mindset where I needed to take photos. Someone is performing at a open bar? I’m going! But then around late 2012, I decided to start shooting in 35mm film. In early 2013, I had all these rolls of film and I didn’t develop them until a year later. I went to this one spot in the East Village and they were the only ones that were able to do it right. So now I’m editing these shits and they’re looking cool as fuck.

After that, I started going to shows and made sure I’m always up in the front. I always wanted to get that close up shot of artists. No one ever sees me because I hardly have my camera out. I only take it out when it’s time to use it—I go up, snap, and then go back to enjoy the performance. I found a real balance in just enjoying a show and also getting some work done. Soon after, I started putting them up on Instagram, but then I had to find an app that could keep the same quality. That’s one advantage I have over a lot of people who are shooting moving images, they can’t ever put up a great quality stereoscopic flick.

FRENDY: When I see these other cats do it, their pics can’t compare to yours at all. Your moving pics are just so damn crisp! You don’t have to give away your secret by the way…

SINCERE: I don’t even know what it is. That’s just the way I’ve always been doing it. I tell people that I got it from Mr. GIF. I read his Complex {magazine] interview, I don’t even think it exists anymore. I tried looking it up on Google. Now people are coming up to me asking so many questions. The actual form of photography is called stereoscopic and then lenticular is actually what I print out. The prints are lenticular.

FRENDY: What does that mean?

SINCERE: I don’t know what lenticular means really *Laughs*. It basically gives a 3D effect on prints. It gives it that movement. As soon as I started doing that, which was almost a year and a half ago now, things took off.

My homie Jared, who’s my partner in all of this, found me on Instagram under one company’s comments asking them how to print these things. We spoke but they weren’t really trying to help me. So Jared saw my comment and then replied saying that he was able to help me print the lenticular prints. He sent me a direct message and the rest is history. Since then, he’s been aiding me print all of my lenticular prints. We had like 3 shows, we sold a bunch of pieces.

FRENDY: Congrats! There aren’t much pictures of you circulating online. Is that intentional?

SINCERE: I’m just chilling. I rather my work be the face of me. You don’t have to know who I am or what I look like to like my work. People like my work and don’t even know what I look like.

FRENDY: What does AWGE stand for *Laughs* ?

SINCERE: We really can’t say what it means. Honestly, I still don’t know what it means *Laughs*. To me it’s just a rag-tag group that have met throughout Rocky’s come up. I feel like he wanted to have a creative team but didn’t really quite know how to do it. Yeah, he has the rest of the mob but they all have their own thing going on already.

We all make visuals, but I’m trying to stay away from directing videos right now. I just think I need some more time before I make a video with Rocky. I have an idea that’s slowly coming along.

FRENDY: Did you have any doubters in the very beginning of your shooting spree?

SINCERE: To be honest, I don’t even consider myself a photographer. For one, I don’t know shit about cameras *Laughs*. I just know how to use the ones that are in my hand. I just do whatever the fuck I want to do. At first, when I started this Downtown thing, I considered myself a graphic designer. Like fuck it, I know how to use Photoshop….a little bit. That’s it. And then I was like, oh fuck, Photoshop is not working so I started creating some t-shirts. That shit never really happened.

I never looked up to a photographer’s work and said I wanted to shoot like them. I’m just taking photos. My inspiration come from watching movies. The way the lighting is in movies and how they capture certain angles.

FRENDY: It’s the same thing for me as a writer. I didn’t major in Journalism in college or anything, I just love writing stories. Granted, I’ve been working on my craft for like 10 years. I know how to put stories and interviews together really well.

SINCERE: You got to develop your own process. There’s a lot of people doing journalism for these websites and they’re trash! Like, they’re not telling me a story. They’re just telling me the information and the person to answer some questions.

FRENDY: Yup! I know you were a part of Rocky’s Testing album shoot. How was that experience?

SINCERE: We all went to capture content. The way Rocky work is kind of similar to how we all operate. He actually booked a photographer already, but since we captured so much awesome content, he was questioning if he should use the photographer’s stuff or use the stuff that we got.

FRENDY: Damn, so he already knew y’all would kill it.

SINCERE: Yeah, he just knew we were the gang, the creative team. We were going to do what we do. That outing was my first time actually working with the rest of the AWGE team members. That was the first week of January in 2018. I was like ‘damn, that ball dropped hard!” *Laughs*. As soon as that ball dropped, I got a direct message from Rocky and he said something about joining the home team. And I was like, “bro, I’m ready. Just let me know when.”

FRENDY: You weren’t even expecting that?

SINCERE: Nah, I was just doing my own thing. I think I just finished working at Milk {studios]. I was working there for like two and a half years. I was shooting festivals that Milk had partnered with, and some events at the Jam Room. Because of that, I didn’t have to work that whole summer. All I was doing was just going to music festivals, events, just shooting. The owner of Milk really fucked with me and he wanted to keep me around.

Before I was at Milk, I was doing video and photography for Elite Daily 5 years ago. After I got let go at Elite Daily I promised myself that I wasn’t going to go back to retail.

FRENDY: What were some of your duties at Milk?

SINCERE: I had to know everything dealing with photography or not. I had to deal with figuring out how to fix pipe leaks, if the ice machine broke I had to figure out why it broke, and then call a professional to let them know what’s up. It taught me discipline and how to act fast. How to react to situations quick. I was there for a reason, I was there to learn some things whether it was about photography or not. It taught me how to move, how to talk to people.

FRENDY: That’s great, you took everything in stride. You just did what you had to with no complaints.

SINCERE: Yup. There were times I had to be there at 4am after a long night of partying. It was crazy, man. The last thing I did for Milk was shoot Jonah Hill with Desus and Mero. They {Desus and Mero} do their podcast down in the basement every Friday, and they usually drop the episode on Monday. They don’t usually have guests on their podcasts, but when they do Milk will try to get me to come and take photos.

FRENDY: I see you’re not too active on Instagram, as far as posting new stereoscopic flicks. Is there a particular reason for that?

SINCERE: Yeah, I had to chill ‘cause now I don’t even have to do anything and I get followers. I rather let that simmer.

FRENDY: So you don’t think you have to keep the traction going?

SINCERE: Nah, I don’t want to over concentrate the market. One of my homegirls from Sweden told me that I don’t have to post so much. I could be active on my story, but I don’t have to post on my timeline so much. And I was like, damn, that kind of made sense. And then that gave me another way to put out my personality and document where I go without showing my face. People usually ask me “are you going to post pics from the event you went out to last night?” and I say, “no, I was just there. I didn’t shoot that night.”

FRENDY: What does it take for your to bring out your camera then? A super exclusive event?

SINCERE: Just AWGE related or an event where I know a particular person is going to attend. I have an unwritten list of people that I need to take photos of. Sometimes, I just want to burn through a roll of film and I just go out and take pictures of homies.

FRENDY: How often do you take pictures now?

SINCERE: I don’t know, I just walk around with a camera in my pocket. Like, nobody ever sees me with my camera out in my hand. When I take a picture of you I’m in the motion. I see a moment, I strap up and get ready for the shot. And then I put it away right after. That’s it, I don’t want to be walking around with it on my neck. I carry one at all times though.

FRENDY: Are you still hitting up Soho like you used to?

SINCERE: Not that much. I’m usually at the Lower East Side. I feel like its the new hub. Before it was Union Square, then Soho, now it’s just the LES. We in the bars, we chillin’. My homies work at bars so I pretty much drink at a good price everywhere I go. I’m more about chill shit these days.

FRENDY: What does a day in the life of Sin looks likes?

SINCERE: I just go outside. I’m fortunate enough to get paid and wake up to figure out things. That’s one of my perks at AWGE. They want us to grow as us and be able to have that time to not have to worry about where my next paycheck is coming from. I’m able to pay my rent, I’m able to travel and just do my thing.

FRENDY: You’re basically working everyday, just not in the conventional sense.

SINCERE: Yeah, I’m still out here trying to find a way to create content for myself, related to AWGE, and Rocky.

FRENDY: What are the things related to AWGE?

SINCERE: So, I’m not on tour right now but I’m still promoting the shows by posting flyers up on my Insta story, stuff like that. And when I do go to a show I get my little content, make some GIFs. I’m still working, still doing something that’s contributing to the team. And even though I’m not on tour my posters are sold at the shows. Like I’m making money for the team, from a piece that I have.

FRENDY: How do you feel about all of the recognition you’re getting?

SINCERE: I honestly don’t really care. I don’t need people to be like “yo, that’s sincere!” I’m good, I’m ok. I don’t need that energy. People ask me If I do music and stuff like that and I always tell them I don’t need that attention. I would go crazy if I got it *Laughs*. I’m from New York, that’s all they need to know.