Roadman Wear
Nike possesses a certain je ne sais quoi when it comes to handpicking partnerships. The Oregon-based mega brand is on a seemingly endless winning streak with the major players it has courted in the realm of sports and entertainment. Michael Jordan, arguably the greatest hooper of all time, has the Jordan Brand, auto tune gawd Travis Scott’s Cactus Jack is dominating in the paint alongside Phil Knight’s brainchild (straight up!), and most recently, Drake has collaborated with the Swoosh to conjure up Nocta.
If you’re like me, the initial thought that popped in your head after reading Drizzy’s Nike division title was: “What in the world is a Nocta?”. But after much research, it all made sense (that boy good *Joe Budden Voice*). The roadman inspired apparel’s moniker is derived from the nocturnal nature of Drake’s creative process. In other words, he thrives on that Demon time, ya get me! Nocta draws heavily from sport. Furthermore, Aubrey’s Nike sub-label provides functional, comfortable and sleek everyday essentials for those who are always on the move.
Nocta’s initial capsule, which made its official debut on December 18, included cozy black and yellow puffers, hoodies, socks and fleece pants . As you may have guessed, all the pieces sold out instantly! Fortunately, the brand’s next drop is on February 23.
I wish you all luck in copping some gear! May your neighbors respect you, and angels protect you from any postal service workers *coughs* accidently loosing *coughs* your Nocta threads.
